Does your site comply with technical SEO best practices, and are you creating enough of the right content to improve AI andAEO (Answer Engine Optimisation)?
How we get started...
Technical Audit
Technical website audit using multiple leading software technologies.
Includes health check, domain rank and backlink profile.
Includes competitor comparisons and tracking.
Delivers clear, impact-prioritised plan for any technical fixes required.
Data-driven keyword strategy
Shortlist focus keywords using various best-of-class software.
Evaluate millions of potential keywords by determining and balancing relevance, monthly traffic and keyword difficulty.
Identify high-value targets and feel inspired by opportunities.
AI and LLM optimisation
Answer Engine Optimisation (AEO).
Outline strategic, AI friendly content structures.
Optimise current content according to data insights.
Create additional sections, structures and AEO content.
Consider FAQ and knowledge-base-style content.
Content planning and creation
Define clear content roadmap.
Define how existing content should be updated according to data insights.
Create high performance blog and pillar-page headlines + subheading structures.
Produce fine-tuned SEO/AEO content, never diminishing originality and readability.
Looking to ensure your website is found by relevant prospects?
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5 Bleeding Edge Growth Strategies. Plus, you get SEO + AEO best practices
It's of critical importance to get SEO and Answer Engine Optimisation (AEO) right. Quickly understand how SEO and AEO leaders like Pathway are able to effectively get sites ranking
